Online Or Offline
Marketing Guru's
Traffic Building
Bi-Weekly Article

Marlon's Tips and Updates!

by Marlon Sanders

(Posted here whenever I feel like it and whenever I have something to say I think will help you make more money!) 

... Right now just a few observations.

Observation One:

A lot of my readers still don't understand why I advocate that you create your own product. And they don't believe they can.

The reason you want to create your own product is so you can
start your own reseller program and have hundreds of other people promoting your product. That may sound like a dream or a
fantasy to you now. But it is definitely possible.

The question is, where do you want to be on the marketing food
chain? At the top letting other people make you money? Or at the
bottom where you make the fat cats at the top money?

If you're dead set against creating your own products, keep in mind. The formula will STILL work for you. I just want to tell you the truth as I see it. And the truth is you need to create your own products.

Think you can't do it? That's why I spend a lot of time on the topic in The Big Course. But in short, virtually everyone I talk to has job experience, hobbies or passions that can be turned into information products and sold.

But that isn't the only thing you can do.

You can also acquire the exclusive resell rights to products world wide. You can find products that are no longer being marketed and obtain exclusive rights to market them on the Internet, through mail order, or whatever. A lot of people have a truckload of products sitting in a garage somewhere that they can't sell. Books, audio tapes, all kinds of stuff.

Observation Two:

You need to focus on the things that make you money. I make
typos and things in my products. Honestly, I don't care that much about perfection. Perfection doesn't make you money. Great
marketing does.

I get emails on occasion from people about typos or errors in my products. And I think the only thing these folks learned from the product is that I'm not a good proofreader. In fact, the sales letter you purchased this product from has typos and grammatical errors in it. I KNOW this and could easily change it.

But why? It's the #1 rated reseller program on the Internet (by
associateprograms.com). For all I know, if I fix the typos, it'll screw up sales. I'm serious. I've known cases where typos in headlines increased sales.

I'm NOT advocating being unprofessional or sloppy, although it
may sound that way. What I'm saying is, pay attention to the things that make you money. 

Ask yourself: Will this help me make more money? If the answer
is no, stop focusing on it! 

Observation Three:

Common sense IS genius. Everything I teach is common sense. On the other hand, most everything I DON'T teach (because it
doesn't work) is ALSO common sense. The problem with common sense is knowing which half does NOT work!

In my product, I only give you the things that work. Sometimes the best thing you can do is help others avoid all the things that don't work. I'll also point out that if my formula is so common sense, why isn't everyone doing it?

How about free classified ads? Almost every course sold about
Internet marketing endorses them. I don't know anyone making
serious money on the Net who uses them. They sound good. They sound common sense. They get the word out cheap. Right? Wrong. They're a waste of time in my book.

How about press releases? I teach a SPECIFIC formula for using
press releases. There's a major difference between sending out
any old press release and sending out one written based on sound psychology and marketing principles.

The formula I teach for press releases is common sense. But
very few people and corporations use it. Most everyone sends out
press releases that do NOT contain news. Or they contain news of
the weakest sort.

What you want to do is find out what's on the national consciousness and tie your press release into that.

In the product, I share the essence of the system a client of mine used to sell a BILLION dollars. It's a simple system. You get a customer. Then have them endorse you to their vendors and suppliers.

Simple. Yeah. Common sense? Yeah, in a way. How many people
understand and actually do it? Very few. In fact, my client tells me to this day none of his competitors ever copied his system. They saw it in action. They lost millions of dollars in sales to it. But they never really "got" it.

You see what I'm saying? Simple can be genius.

The other day I received a somewhat critical email from someone
who felt they knew everything in the product. I went to their web site and they had sales copy that violated every single thing I teach in my chapter on writing a killer sales letter.

Their sales info talked about how great they are, how long they've been in business, what services they offer.

No clear promise in a headline. No problem solving. No focus on
the customer. No offer. No guarantee. No reason to act now.

But "they knew everything in my product." I've spent a freakin' lifetime learning and honing my use of the formula. And yet apparently a few people think they can master it with one cursory reading. 

This is GREAT news to you. Most of your competitors wouldn't
recognize a great sales letter if it ran over them in a semi! I'm serious. I bet you 1000 to 1 that your competitors don't use
anything remotely resembling my KSL formula in their promotions.

Are you starting to get excited? A powerful KSL could CRUSH them!

Do you have a KSL on your web site? Do you send out one to
people who inquire about your products and services? Do you have a killer headline? Bullets, bonuses, a guarantee? If you don't,
get with the program!

Observation Four:

Take to heart my instructions to do a survey of 12 product ideas. Most people I talk to get an idea and want to create the product without doing a survey. Gigantic mistake. It's an almost sure way to lose money.

Observation Five:

If you're stuck finding a product to sell, then just look at the products already being sold successfully to your target market. Come up with 12 product ideas that all have unique advantages over the existing products and do a survey.

There you go. Now you're off and running.

Observation Six: 

Few people have the power to take action. If you have it, the world is yours. I'm a big Anthony Robbins fan. I think he's great. A lot of people don't like him. And I've found they're also the people who are clueless about what he teaches.

I've heard people say that all he is is a "pump up" artist. Anyone who says that has absolutely no understanding whatsoever of what Anthony teaches. 

There are so many things he says that are powerful. But here are a few things I learned from him:

1. Personal power is the ability to take action.

2. The emotional state you're in determines your ability to take action.

3. By changing your physiology and mental focus, you can change
your emotional state.

4. There are many tools for changing your mental focus, including changing the questions you ask yourself, your toward and away-from values, and your pain/pleasure associations.

5. All behavior is ultimately motivated by what you associate pain and pleasure to. Your pain/pleasure associations determine your emotional state.

6. We have the power to change our associations. We don't have
to be enslaved to the associations we grew up with.

I could go on and on. Anyway, read Unlimited Power and Awaken
the Giant Within. I've read them both many, many times.

Your goal is to become a person who has the power to take action. Most people buy my product, give it a cursory reading and never do anything with it. That's the truth. It saddens me.

It has nothing to do with my product. This is what people do with ALL "how to" products.

So it's imperative that you learn to become an action-generating machine. But along with that, you need to take skillful action. That's what I've tried my best to help you with in my products.

Marlon Sanders is the author of The Amazing Formula That Sells Like Crazy and creator of Push Button Sales Letters and Cash Like Clockwork. If you appreciate his blunt, no b.s. approach to Online marketing,  check out his numerous products and popular 60% profit reseller program (with no smoke and mirrors) at: http://www.hitsncash.com, It's one of the top-ranked associate programs on the Internet. 

© 2001 by Higher Response Marketing, Inc. All Rights Reserved

Stephen Bilinsky's
Traffic Building
Bi-Weekly Article

How To Practically Force
A Publisher To Want
To Publish Your Article

by Stephen Bilinsky

You know that publishing articles is a way of gaining a reputation of being an expert in your field as well as a way to draw traffic to your Web site at no cost to you.

But what can you say to article publishers in your query  that practically forces then to want to publish your article?

1. First, read  the magazine or eZine as well as it's publishing requirements. Not doing so, you won't know the magazine's or eZine's slant or focus and are and sure to fail.

2. Next create an idea and slant. If your  slant  or focus isn't compatible with the focus or slant of the magazine or eZine it simply will not be published. A technique for creating an idea using your computer is mentioned in my article in the 11/15/04 issue of More Traffic Plus eZine.

3. Write the article and upload it to your Web site.

4. Send a Query letter to the editor or publisher stating that the article will appear in his or her magazine as well as shown on your Web site and to reply by one week if they are interested so you can format the article per their requirements.

5. In the letter you want to explain to the editor or publisher how helpful and useful you find their publication. At this time you also want to refer to a particular article that appeared within the last month and also refer to other articles you wrote on your Web site.

ABOUT THE AUTHOR

Stephen Bilinsky is the Owner of http://www.moretrafficplus.com.
The Ultimate Online Or Offline Traffic Building Secret. Visit
his site to learn the Ultimate Secret and get his Fr^e Report titled, "The Traffic Generator."